Posh agents want to take on Rightmove

Let's get Rightmove

There are further property portal wars on the horizon.

Another batch of estate agents are wanting in on a slice of the internet pie and are launching a new property search portal to compete with the dominance of Rightmove.


The agents Savills, Knight Frank, Strutt and Parker, and Douglas and Gordon have banded together to form a company called Agents Mutual. Together, these 'posh agents' are hoping to make a challenge in what has been a tough market to crack. It may be they go down the USP of the 'posh agents portal', and just maybe, if they all take their properties off Rightmove and the other portals simultaneously, as well as splurging big with advertising campaign, they might just do it.

It will need to be a bold move to crack it.

It was only earlier in the year when the NAEA failed attempt, the portal Propertylive squandered all its money and got closed. The site has since been resuscitated for some unexplainable reason, and moved to an internet intensive care unit to slowly die.

There's more in the Financial Times