Agents forced to choose - Rightmove/Zoopla

Annoyingly the launch of a new property search portal, OnTheMarket, will fragment the online property market place. Sadly it will mean we will all have to get back into the routine of checking in at numerous portals to be sure we've seen all the properties up for sale.

For a while, we've been able to go to Rightmove and feel that pretty much every property on the market is on there, but not after the new portal launches on January 26th. 

Rightmove or Zoopla?

OnTheMarket has been set up by a conglomerate of six estate agency chains, and in their wisdom they set down the requirement that any agency using the site can only advertise on one other major property portal. 

Put simply, if any agent wants to be on OnTheMarket they will have to drop either Rightmove or Zoopla.  

The founding agents have began to announce their own ' one other portal' choice, and so far Rightmove are sitting 2-1 up.

One founding agency, Chestertons have just announced they are opting to stay with Zoopla, whereas Savills and Frank Knight had already announced they are sticking with Rightmove.

The three remaining founders, Douglas & Gordon, Glentree Estates and Strutt & Parker are yet to announce their choices.

So be warned, if you don't want to miss out on property after January 26th you'll have to search in more than one place. 

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