Monday, October 27, 2014

Should associations be flogging property investments?

I was a little shocked the other day when I got a marketing email from one of the main landlord associations promoting a new build investment in Manchester promising an alleged 20% discount to the 'usual' price and returns of over 13%.

Landlord Association taking money to promote investments.
My shock was that this landlord association was emailing me and clearly taking money to promote a property investment and therefore in the same breath endorsing these companies. In our mind at Property Hawk you cannot offer advice about not investing in highly promoted schemes often with misleading advertising blurb and then say that you are on a landlords side. We have and never will accept money to advertise property because we simply believe that landlords are all individuals and therefore their investment criteria will vary. What might work for one landlord financially may not be right for another landlord. Our recent Lettings Essentials Course proved that beneath the badge of landlord there is a great variety in the landlord family and many different business models for letting businesses that all work well but very differently.

Property Hawk proud but 'penniless' 
I can't help feel that this particular landlord association has undermined it's claim to offer impartial advice if they are then promoting individual developers and investments. You may not agree. Here at Property Hawk we wear the badge of independence with pride; even if pride may be short hand for 'penniless'. Can you hear the violins…I can!

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