Speaking at a conference he said "Disclose who you are and what agency you're in. Cut down the hype level. Just be straight with people. Treat people like you want to be treated. Remember you are dealing with people a lot like yourself," he said.
Also, "don't do any keyword spamming. That has to do with throwing in a lot of terms (in the posting) that don't have to do with your property. People online are getting smarter and smarter."
Seems like honesty is the best policy, however some letting agents might struggle with this concept.
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