Thursday, November 05, 2009
Think creatively about how to nurture Estate Agents contacts.
TIP OF THE WEEK 2: Think creatively about how to nurture Estate Agents contacts.
Another top tip from our top property investor Greg Jackson, you can find him here for more information, www.propertyinvestmentcoach.co.uk
Having had lots of contact with Estate Agents, I know for a fact that there is nothing more annoying for them, or more fruitless for hopeful investors, then when the particular investor simply asks for some kind of priority when a potential great deal crops up.
Agents have dozens of investors on their books, the vast majority of them could be referred to as opportunists who fail to stand out from the crowd.
Most investors think that just being interested is good enough and will ensure great deals being presented to them. Unfortunately, because Estate Agents are, contrary to some people's beliefs, human beings and because there are other investors wanting the deals too, you have to stand out from the crowd and be different.
All things being equal, the Estate Agent can control who they offer deals to. They want a simple, easy and rewarding life. They also, being human, will like to be kind to those who show them some kindness or consideration.
So what do I recommend?
For me, I have the perfect 'bait' to sweeten the Agents. I speak to lots of people as a result of my extensive local marketing. Every single one of these people wants to sell their house quickly (that's why they speak to me). However, the vast majority are not desperate to take my low offers. Therefore I explain when negotiations break down, that they need a good Estate Agent now, because they can't afford to accept a 'wholesale price' from the likes of me.
90% of the time I manage to get their permission to pass their details on to my Agent contacts. This usually results in an easy instruction for an Agent, and lots of Brownie points for me!
Do I get deals from the Agent s because if this?
Not many, no, I actually don't believe this route is a sustainable route, to be honest, I prefer to control my local marketing and get deals that way. However, I have had the odd deal here and there. What I do get from the Agent is total support regarding market analysis, and help on valuations when needed. Either way, I get what I want, for free, from a very grateful Agent. However, just one great deal a year makes it worthwhile!
Try to stand out from the multitudes, you can guarantee that the vast majority of bargain hunters will be doing no more than begging to be put on the Agents investor list, you can do better than that by thinking creatively!!
Ring 01424 205 373 or email to find out more on these products or to discuss other options.
ref - PropertyHawk for No Broker Fee Offer.
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