The changing face of London's rental property advertising.

Nothing stays the same. One year you're 'in' and the next year, you're 'out'. (Twitter be warned)

I found an interesting blog post from Pimlico flats tracing the decline in some of Londons primary advertising resources for rental properties.

Tracing the decline of the London Evening Standard, the rise and fall of Loot magazine, and the rise and predicted fall of Gumtree as a location for advertising rental properties to let.

As Gumtree moves away from its free model and places higher charges on posting adverts the number and quality of posts is declining. The increasing incident of 'scam posts' has also lead to a erosion in the quality of users experience.

Read the full article here

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