Yorkshire Building Society will be lending criteria as it moves its focus out from the South East to the rest of England and Wales.
Changes to its lending criteria are minimum property value down from
£150,000 to £100,000, minimum age reduced to 25 and minimum income down to £20,000.
Jeremy Law of Yorkshire BS, said: "We have listened to brokers and taken the opportunity our staged entry has provided to revise our lending criteria.
"However, our lending policy will still reflect the values of the Yorkshire as a prudent mutual and our primary focus is, and always will be, the interests of our members."